Structural Business Services
Comprehensive consulting and implementation services designed to build resilient, profitable e-commerce operations in the Brazilian market.
Foundation
E-Commerce Architecture & Setup
Selecting the right technology stack is paramount. We guide you beyond simple website builders, focusing on platforms that integrate seamlessly with Brazilian fiscal requirements (NF-e emission) and local logistics networks.
- Platform Evaluation: Nuvemshop, Tray, Vtex, or Shopify—we select based on your catalog size and operational complexity.
- Payment Gateway Integration: Strategic implementation of Mercado Pago, Pagar.me, or PagSeguro, optimizing for Pix conversion and installment plans (parcelamento).
- Fiscal Compliance: Native integration with ERPs (like Bling or Tiny) for automated invoice generation.
Operations
Logistics & Fulfillment Strategy
Shipping is the number one friction point in Brazilian e-commerce. We design fulfillment networks that balance speed with cost, preventing cart abandonment due to high freights.
- Carrier Matrix Design: Balancing Correios (PAC/Sedex) with private carriers (Jadlog, Loggi, Total Express) based on regional density.
- Fulfillment Center Location: Geographic analysis to determine the optimal inventory storage location (e.g., Extrema-MG vs. São Paulo) to minimize ICMS impacts and delivery times.
- Reverse Logistics: Structuring efficient, legally compliant return processes to build consumer trust.
Growth
Market Positioning & Auditing
For existing operations, we provide deep-dive analytical audits to identify bottlenecks in conversion rates, supply chain inefficiencies, or wasted ad spend.
- Conversion Rate Optimization (CRO): Analyzing user journeys to reduce friction in the checkout process.
- Supplier Renegotiation: Leveraging our network to benchmark your current Cost of Goods Sold (COGS).
- Margin Analysis: Forensic review of hidden costs, platform fees, and tax leakages affecting your bottom line.
